How to manage duplicate content across multiple domains, specifically for a group of schools sharing similar blog posts. The key recommendations include:
- Use Canonical Tags: If multiple school websites post the same content, canonical links should point to the main group website to indicate the source and prevent competition between sites.
- Publish Content Strategically: Post content on the site most relevant to the intended audience and avoid unnecessary duplication.
- Not All Similar Content is Duplicate: Posts with minor variations, such as snow day updates or localized details, are generally acceptable as they serve different audiences.
- Rewrite Content for Uniqueness: If possible, tailor content to each school by adding location-specific details, meeting agendas, or audience-relevant information.
- Leverage Google Business Profile: Setting up local listings can help Google recognize individual school sites while maintaining a connection to the main group.
The overall conclusion is that duplicate content penalties are unlikely if the sites are not manipulating rankings. However, proper use of canonical tags and strategic content publishing can help maintain SEO integrity.