As a business owner, you know how important keywords are for your website. Using the right keywords in your business helps you reach a broader audience base and ultimately increases your income. But on the other side, if you happen to choose the wrong keywords this can cause problems or become a roadblock with acquiring the quality of leads you get. Competitors may also have an advantage when you are trying to compete with keywords, especially if they have been ranking above you with those keywords for a long time. Established domains tend to remain at the top for a long time because they are careful to maintain their position. They may have invested large sums of money on SEO, backlinks, ads, and other aspects that keep them at the top of a search. So how do you move your domain to the top of the search results? How can you rank without having to wait months and months for your site to reach the top of a search results page? This is where Keyword Golden Ratio comes into play. We will cover Keyword Golden Ratio and understand the different aspects you should know. What it is, how to calculate it, who should do it, and more. Most importantly, you’ll understand why the keyword golden ratio is so vital to your business by the end of this article.
What Is The Keyword Golden Ratio
The Keyword Golden Ratio is a research-driven way to look for keywords that are not as well served on the internet. This method is helpful because it allows your website to rank higher in a shorter period than with competitive keywords. This is especially true if you are the owner of a website with some authority.
For simplicity’s sake, let’s say we’re looking for keywords for a new fitness website. For example, we would like our site to rank on the first search engine page for the main keyword “fitness.” But what does this mean exactly? Let’s consider some numbers. According to keyword tool Ahrefs, there are millions of results on search engines for the term “fitness.” This means that it will be extremely difficult to compete with other websites and rank high on a search engine’s results. This is where the Keyword Golden Ration can help because it allows you to find the right keywords that will help you rank fastest and get the most engagement. So let’s understand why this method works and how to calculate it so that you can start using it for your website. Then we will dive and learn some of the details of keywords and the different varieties you should be using for your website.
How to Calculate The Keyword Golden Ratio
Like any ratio, to find the results, we need to find one element and divide it by another. In a case like this, the first part of the process is to find the “allintitle” result and divide it by search volume. Let’s simplify this by understanding each of these elements individually.
A. Allintitle: The Allintitle is a Google search operator that you can use on many search engines. It gives you the results for all of the keywords you type in. If you aren’t familiar with search operators, here’s an example of how they work. The Google search operator is the “site:” operator. With all operators, you enter it before what you are searching for, which helps you get more precise results. For example, if you type in “site:harvard.edu yoga,” then the results from your search will be content only from sites containing harvard.edu that also contain the word yoga. The allintitle is another operator, but the function of this search is to make sure that you get results only for websites that have the keywords you searched in their titles. So if you searched for “allintitle: yoga mats for beginners,” you will get results for websites that include every one of those words in their title. This is different than the intitle operator, which may not include every word. When I searched for “allintitle: yoga mats for beginners,” Google said there were about 800 results. We will use this information for the first element of our calculation. Before we find our ratio, we need to understand the second element.
B. Search Volume: The search volume is the second element that we need to find to get our keyword golden ratio. In this case, it is specifically monthly search volume that you will want to look for. You’ll need to use a keyword search tool to find these metrics. I like to use Google’s free keyword planner inside their ads platform. You can sign up for free and use this tool without purchasing ads. Let’s continue using our “yoga mats for beginners example.” When I type that into the keyword planner, I see that there are an average of 210 monthly searches. Now that we have the two elements we need let’s calculate the keyword golden ratio and analyze whether it is a viable option to try and rank for your site.
C. Calculating the Ratio: Since we know that the formula for the keyword golden ratio is allintitle results divided by the monthly search volume, let us take our 803 results and divide that by 210. The resulting answer is about 3.8, but what do you do with this number, and what does it mean for its ability to help your page rank higher?
D. Optimal Keyword Golden Ratio Score: To get the optimal keyword golden ratio, you actually want your ratio to be around .25. This means that the results from your allintitle search should be less than your average monthly search volume. You also want to keep your monthly search volume around 250. This is a sweet spot when calculating your ratio. This is because a keyword with 250 or less for search volume will rank much higher and in a faster period than a keyword with 3000 searches per month.
E. Other things to consider: It’s important to note that Google may “throttle” your allintitle search if you do too many at once. This is because Google doesn’t want bots scraping its search engine for results like this. However, if that happens, simply verify the captcha form that they give you to prove that you aren’t a bot, and you should be able to continue. The throttling also doesn’t happen if you stop searching and wait a period.
Details of the Ratio
Now that you understand the calculations that go into finding the ratio, some things will help you in this process. Logically, a keyword with fewer search results will rank higher faster. So the key to finding the perfect keywords is to find something that does not have many search results but has a higher volume of searches. This may seem logical now, but it isn’t something many people put together. It will also be helpful to understand that there are a variety of methods you can use to find the right keywords for you. So let’s understand the basic types of keywords and how they will help you create your golden ratios and improve your chances of ranking higher.
Understanding Long Tail and Short Tail Keywords:
Understanding these two types of keywords is vital to helping you rank and understand what your target audience is searching for. The principal concept is that short tail keywords generally have higher search results and volume, while long-tail keywords generally have less.
1. Long-tail keywords: Long-tail keywords are the bread and butter of any search marketing campaign. They are generally easier to rank for and typically have higher conversion rates. A long-tail keyword is a low-volume keyword phrase that can also be used as an alternative to more popular search terms with very high search volume. What makes this type of keyword more appealing is that it’s less competitive than more common keywords and phrases used by many people every day. Every marketer would love to rank high for “blood pressure” or “weight loss,” but these are generic terms with lots of competition – making it hard to rank high in Google and other search engines. However, many users search for longer phrases such as “how can I lower my blood pressure naturally?” or “what foods should I eat if I want to reduce my weight?” Long-tail keywords grow to be more extended phrases more explicit than just a single-word keyword phrase. They are also used by consumers who are further along in their buying cycle and may have already decided what they need. These consumers generally know what they want but may not know the brand or model of the product or service.
2. Short tail keywords: Short-tail keywords are phrases with a lower word count, generally three words or less. These phrases have high search volume, and many competitors bid on them. For example: “Shoes” or “Running shoes” are short-tail keywords. Short-tail keywords like “shoes” are very competitive in terms of bidding, but you will get much more traffic for your short-tail keyword than for long-tail keywords like “best women’s outdoor running shoes.” The short-tail keyword is also the most common keyword used by marketers and business owners. This means that more businesses that don’t have the time but have higher budgets will use these keywords, making it more difficult for others to rank. It’s essential to keep short-tail keywords in mind when optimizing your content and to create your overall content strategy. Marketers should use Short-tail keywords in general strategy because they can help with rankings and authority building on your site. However, they shouldn’t be focused on exclusively since they don’t usually find success without other strategies or tactics incorporated as well.
3. Which one should I use: There are a few things you’ll want to consider. The competition for short-tail keywords is also much higher than long-tail keywords. As you now know, these terms are much more common, which means more people are competing for them. The benefit of using these is that you’ll find much more success and traffic if you can rank for these terms.
Long-tail keywords tend to be generally more specific than short-tail keywords. That’s because they include more words and phrases that make it easier to find exactly what you’re searching for. When you use these types of keywords, you can target the customer or audience you want more specifics. This lets you know who you are selling to and will make it easier for you to find your ideal customer.
Why You Need Keyword Research
To optimize your use of the keyword golden ratio further, we need to look at keyword research and understand why it is vital to your steps. Keyword research is the process of finding what people are searching for and how they search about a topic. It helps you to know your target audience, their search patterns, and habits and allows you to create relevant content. Keyword research can help your business gain greater visibility in search engines and maximize conversions by attracting the right types of customers at the right time. For decades marketers have used a “shotgun” approach where they use general terms and cast a wide net, this can get results, but generally, it leaves you with customers who may not be the right fit. Doing keyword research will help boost your content’s visibility with users and search engines.
Keyword research may appear to be a very daunting task at first glance, but it’s one of the most critical steps in the SEO process. This involves finding and using the best keywords in titles, headings, and body text so that people who are looking for your content can easily find it. Using research tools lets you learn more about the search terms people are using to find your business and optimize your site, blogs, titles, headers, and more for those keywords. You can also use keyword research to boost traffic to your website by including them in content or building landing pages around everyday topics. It’s important to understand that keywords are not just random words that people search for. They play an integral role in boosting your website visibility on major search engines such as Google, Yahoo!, and Bing. When people search for certain phrases or words that are related to your industry, these search engines understand what content they should show users when they search for these terms. The goal of every marketer is to be one of those websites that people see first, and without keyword research, that isn’t easy to accomplish.
Keyword Golden Ratio Research
When you combine keyword research and calculate your ratio, this becomes the perfect strategy. Doing the research helps you to understand your customer much more. In doing so, you won’t have to spend as much time, money, or resources to accomplish your goal and rank higher. Keyword research will give you the proper terms you need and narrow down the hundreds of different keywords that are out there. Once you understand your customer’s wants, needs, and what they are searching for, you can then craft the perfect keywords to explore. These will typically be long-tail keywords crafted for your ideal audience.
Getting out of the Google or SERP Sandbox
The Google “sandbox” is the common thought process that it takes a long time to rank on search engines. This isn’t a principle that any search engine confirms, but the idea has been around for some time. Search engines are crawling millions of websites at any given time; this idea is that you can’t just launch a website and rank on the first page of a website. This takes time, resources, multiple articles, links, and authority building of your domain. However, some people believe that using the keyword golden ratio can help you “get out of the sandbox” faster and build domain authority for your websites.
Many variables go into ranking faster, but from the evidence we’ve seen from using the keyword golden ratio (KGR), it only makes sense that you will rank higher more quickly with KGR. Utilizing the keyword golden ratio attracts a generally lower search volume but a much higher engagement. Search engines see this, and when they do, it will help you increase your authority. So how does this work, and why do long-tail or ultra long-tail keywords work best. We know short-tail keywords have a high search volume, but this leads to lower engagement for most websites. Middle keywords have slightly lower search volume and marginally more engagement. As you move further along, you understand that long-tail keywords have shorter search volume and higher engagement since fewer websites will result from the search. An ultra long-tail keyword is the longest, most specific type of keyword you will want to use. Although you will get significantly less search volume with these longer keywords, it will result in much higher engagement. This engagement will help your website gain the authority it needs and rank higher in different categories as well.
Who should be using the Keyword Golden Ratio?
Many websites would benefit from the keyword golden ratio. Especially websites that do not have the budget or the domain authority to rank higher. Here are some examples:
1. Sites with low domain authority: These sites often struggle because their competitors have been around for much longer and therefore have more backlinks and higher DA scores than them.
2. New sites: New sites need all of the help they can get to rank high on Google search results pages (SERPs). This includes both new businesses as well as new blogs/personal websites.
3. Low Budget Companies: Many website developers, small business owners, and startup owners who don’t have the budget for an SEO specialist would greatly benefit from KGR. Getting the right clients as soon as possible is vital for any business that wants a sustainable pipeline of clients. Small business owners who sell products on their websites can always use this method to find keywords that convert customers. This will then help them optimize their website for these keywords and ultimately generate more sales.
4. Higher Ranking Pages: The ultimate result of using KGR is having more higher-ranking pages. Anyone that wants these results would benefit from using this SEO strategy.
Why Is Keyword Golden Ratio Important To Your Business
The Golden Ratio is perfect for anyone who wants to integrate keyword optimization into their content marketing strategy. The KGR can help your website rank, get higher engagement, increase traffic to your website, and ultimately help you improve the domain authority. It can also help you create long-form content that helps your users find answers to their questions. Whether you own your business or are an internet marketer, the KGR can help ensure that you’re producing quality content consistently. There are many reasons why your business should be using the SEO strategy, but here are a few that are crucial for you to know:
- Traffic: If you have a website and have yet to optimize it for KGR keyword ranking, you miss out on a lot of potential traffic. Although the search volume for KGR words is less than usual, the engagement is significantly higher than what a typical search will get. This means that if you are a business that wants increased traffic, using the KGR in your SEO is crucial to accomplishing this goal.
- Understanding Competitors: Discovering what your competitors are ranking for so you can rank too. When you use KGR, you can research keywords where your competitors rank. This lets you make sure you are staying competitive and aren’t leaving anything for your customers to take advantage of or purchase.
- Domain Authority: Over the years, Google has made significant changes that have forced marketers to change their strategies for successful SEO. These changes have changed the way we approach our marketing campaigns and how we build our content. What hasn’t changed as much is Domain Authority. An established domain will help you rank with the newer content you create. If your business needs to generate Domain Authority, this SEO strategy is clear to accomplish that.
Why is this SEO method So Popular?
Because there are only so many keywords that people can rank for, it has become a very competitive field. If you want to promote a specific item, you are more limited with the specific keywords you can use, and then it’s more difficult for your site to be found. For example, let us say you are in the business of selling candles, then if you write a blog with keywords like “candles,” your website will be one of the hundreds of other blogs that cover the same thing. But if you use the keyword golden ratio, you will know that you should use long-tail keywords that bring you more results. You don’t have to wait as much time for that new site to rank because this SEO method generally creates higher engagement. Since the keyword golden ratio is an SEO method adopted by many people, it is important to make sure you are capitalizing on the right words for your audience. Now that you understand some of the things required, let us walk through this step by step so you can begin implementing this on your domain.
Get Started Today
You can get started today, and we will discuss the tools you need to help you on your SEO journey. These tools will help you to find the best Keyword Golden ratio and will allow you to optimize your pages for higher ranking.
First, you need a keyword tool. This is probably an essential tool you need. There are many options like Google Keyword Planner, Ahrefs, SEMRush, and many more. Once you have chosen your keyword tool, here is what you should do.
1. Explore ideas for your keywords: Google’s autosuggest feature is an incredible tool to discover what keywords work best for you. This is because Google wants to predict what most users are searching for to help with their experience. The benefit to you is that Google gives you some of the most common terms that people will choose. Take advantage of this, especially if you are creating long-tail keywords.
2. Remove keywords with high search volume: The golden ratio is optimal when the monthly search volume is less than 250. Remember, although this means fewer people are searching for it every month, you will get higher engagement in the long run.
3. Use the allintitle operator: Use this operator to find the exact matches for the keywords you want to use. We will take this information and begin to use it for our formula.
4. Plugin the numbers: Take your allintitle keyword results and divide them by the search volume as we did in the previous example.
5. Implement the keywords: Take the words that fall into the ideal KGR range and repeat this for any other searches.
In general, it’s important to note that when you search for some long-tail keywords, you may have a result in Google that returns 0. Some terms have not been searched before or maybe too specific when using the allintitle operator.
Risks of Using KGR
Like many keywords, you should not overuse them on your websites. Search engines can tell when you do something known as “Keyword Stuffing.” This is when you use a phrase or set of words too often. Early in the SEO days, some websites would simply fill an entire page that was connected to the domain but was not linked anywhere and would repeat the same keywords hundreds of times. Search engines have caught on to this for a long time. This means that even if you have found the perfect keywords, you can only use them sparingly. The consensus is that you should only use them 2 or 3 times throughout your webpage. Once in the title and once or twice throughout the webpage’s primary content.
You Must Understand Your Audience
Many keywords don’t get much traffic, but your domain can eventually build them up. The key is to start with keywords with a good search volume but not too much competition. Find easy wins by taking advantage of small gaps in the market. Remember to not just focus on keywords but to dig in and understand your users. Keywords are not your golden ticket to getting the best possible engagement with your clients. Ask yourself the right questions. What are my customers looking for? Are these excellent keywords that my ideal customer will use? Good keywords are unique, specific, and relevant to your site. To determine which keywords are the right fit for you, think back to why people are coming to your site in the first place. Some keywords simply won’t rank, and that’s a hard truth if you’re spending a lot of time researching. As hard as you try, there may not be traffic to those words for some time. That’s why it’s crucial to search for a variety and eventually one will give you great results. People use Google to find information, and the most relevant, helpful page for that query is what will provide the best experience for the user.
When dealing with search engines, it’s essential to be agile and ready to change. Google’s algorithms are always constantly changing and evolving, and this happens with other search engines as well. This means you need to be quick on your feet and make changes when necessary. KGR is a tool that was created for keyword research and will help you stay on top of the evolving SEO landscape. It allows you to find what keywords are best to go after and gives you insight into how challenging it will be for that keyword to rank. People who have never done keyword research often think that all they have to do is choose a few keywords and write about them regularly. Though this may work for you in a short-term scenario, many other factors can affect whether your site gets any traffic from organic search results. KGR helps you identify which keywords will be most effective for your website and allows you to focus on writing content that uses those keywords effectively.