🧠 How to Do a Website SEO Audit Using ChatGPT (Step-by-Step Guide)

Yes, you can use ChatGPT as your personal SEO assistant — not just to brainstorm strategies but to perform and interpret an SEO audit. When paired with audit tools like Screaming Frog, Ahrefs, Google Search Console, or PageSpeed Insights, ChatGPT becomes a powerful asset for identifying SEO problems and recommending actionable fixes.

Whether you’re an SEO beginner or pro, here’s how to leverage ChatGPT to guide, interpret, and automate parts of your audit process:

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✅ Step-by-Step: Using ChatGPT for an SEO Audit

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🔍 Step 1: Share the Website URL

Start by simply telling ChatGPT which site you want to audit.

Example Prompt:
“I want to audit https://example.com for SEO. What steps should I follow?”

ChatGPT will outline the process or even give you a custom checklist.

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🧰 Step 2: Gather SEO Data Using Tools

Since ChatGPT cannot crawl websites on its own, you’ll need to extract audit data from reliable SEO tools:

Export data as CSV, Excel, or simply copy-paste key sections into ChatGPT.

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🧠 Step 3: Analyze Key SEO Categories with ChatGPT

Once you have the data, ask ChatGPT to evaluate different areas:

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✅ 1. Technical SEO Audit

ChatGPT can assess your data for:

• ⚡ Page speed & Core Web Vitals

• 🔁 Redirect chains or loops

• ❌ 404 errors & broken links

• 🔒 HTTPS & security issues

• 📌 Canonical tag consistency

• 🧬 Duplicate content or crawl errors

Prompt Idea:
“Here’s a list of URLs and their load times. Which ones are too slow and how can I improve them?”

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✅ 2. On-Page SEO Review

ChatGPT can optimize:

• 🔤 Meta titles/descriptions (length, relevance, uniqueness)

• 🏷 H1/H2 tag hierarchy

• 🖼 Missing or weak image alt text

• 📈 Keyword usage and intent match

Prompt Idea:
“These are my page titles and H1 tags. Are they properly optimized for SEO?”

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✅ 3. Content & Keyword Analysis

Improve the quality and intent alignment of your content:

• 🎯 Keyword targeting and intent alignment

• 🧠 Suggesting semantic/LSI keywords

• 📚 Readability grading (Flesch Reading Ease, tone)

• 🔍 Identifying thin content and content gaps

Prompt Idea:
“Here’s my blog article. Can you improve keyword targeting, headers, and readability?”

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✅ 4. Backlink Audit (Off-Page SEO)

Upload a backlink profile from Ahrefs or Search Console, and ChatGPT can:

• 🛡 Flag spammy or toxic links

• 📊 Categorize referring domains by authority

• 🔗 Suggest outreach opportunities for high-value backlinks

Prompt Idea:
“Analyze this backlink list and identify weak or harmful links. Suggest high-authority sites I should target.”

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✅ 5. Mobile Usability & UX Review

If you describe (or upload screenshots of) your site’s mobile view, ChatGPT can:

• 🧩 Detect poor spacing or layout issues

• 🎯 Assess clarity of CTAs

• 📱 Recommend responsive design tweaks

Prompt Idea:
“This is my mobile layout screenshot. What UX or design improvements can you suggest?”

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✅ 6. Schema & Structured Data Review

Paste your site’s schema.org markup (JSON-LD or Microdata), and ChatGPT can:

• ✅ Validate structured data

• 🚨 Identify missing or misused fields

• 💡 Suggest rich snippet enhancements (FAQ, Product, Review, etc.)

Prompt Idea:
“Here’s my FAQ schema code. Is it correctly structured and optimized for rich results?”

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📄 Step 4: Generate a Complete SEO Audit Report

Once data from all sources is analyzed, prompt ChatGPT:

Prompt:
“Create a full SEO audit report based on this data with high-priority issues, fixes, and action steps.”

Your report can include:

• ✅ Summary Overview

• 🚨 Critical SEO Problems

• 🛠 Actionable Fixes with Suggestions

• 📊 Visual Tables or Bullet Lists

Use this as a presentation-ready deliverable for clients or internal teams.

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🎁 Bonus: Tools to Use Alongside ChatGPT

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✍️ Ready-to-Use Sample Prompt to Begin:

“Here’s a list of my top pages with URLs, titles, meta descriptions, H1s, load times, and backlinks. Can you audit these for SEO issues and provide improvement suggestions?”