A strong SEO proposal is more than just a sales pitch—it’s a strategic document that aligns your services with the client’s business goals. Likewise, professional quotations and agreements ensure clarity, trust, and legal protection.
Below is a comprehensive breakdown to help you craft each of these essential documents.
✅ 1. SEO Proposal: Strategic & Goal-Oriented
An SEO proposal should clearly demonstrate your understanding of the client’s challenges and present a customized, strategic plan that delivers measurable value.
Structure:
A. Cover Page
Include:
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Proposal title (e.g., “SEO Strategy Proposal for [Client Name]”)
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Your name/company name and logo
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Date
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Client’s name and contact information
B. Executive Summary
Summarize:
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The client’s key SEO challenges (e.g., low organic visibility, traffic stagnation, poor keyword rankings)
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Your proposed solution and expected outcomes (e.g., increased traffic, improved lead generation, higher SERP positions)
Example:
“Our proposed SEO strategy aims to increase [Client’s Website] traffic by targeting high-intent keywords, optimizing technical structure, and executing a results-driven content plan.”
C. Goals & Objectives
Clearly define what success looks like:
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Increase organic traffic by X%
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Rank in the top 10 for key industry terms
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Improve domain authority, engagement, or lead conversions
D. Strategy Overview
Outline your recommended tactics:
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Keyword research & content optimization
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Technical SEO audits and fixes
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Link building and outreach
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Local or international SEO focus (as applicable)
E. Timeline
Include an estimated project timeline with key phases:
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Month 1: Audit & research
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Months 2–3: Implementation
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Ongoing: Monitoring, content creation, reporting
F. Investment (Pricing)
Briefly mention pricing tiers or packages. A detailed quotation will follow separately.
G. Case Studies / Testimonials (Optional)
Provide 1–2 brief examples of results you’ve achieved for similar businesses.
💰 2. SEO Quotation: Focused on Services & Costs
A quotation (or cost estimate) is more transactional—ideal when the client already understands what they need and just wants pricing.
Structure:
A. Header
Include:
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Your business name, logo, and contact details
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Quotation number and date
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Client’s name and contact details
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Subject (e.g., “SEO Services Quotation for [Client Name]”)
B. Introduction (Optional)
A short, polite message:
“Thank you for considering our SEO services. Below is a detailed quotation based on your outlined requirements.”
C. Scope of Work
List the services included in this quote:
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Keyword research & targeting
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On-page optimization (X pages)
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Technical audit
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Link building (X links/month)
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Monthly reporting
D. Pricing Table
Provide a clear breakdown:
Service | Description | Cost |
---|---|---|
Technical SEO Audit | Full technical scan and fixes | $XXX |
Monthly SEO (12-month plan) | On-page, content, and backlinks | $XXX/month |
One-Time Setup Fee (if any) | Website onboarding & setup | $XXX |
E. Terms & Validity
Mention:
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Payment terms (e.g., 50% upfront, 50% after delivery)
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Validity period (e.g., “This quote is valid for 30 days”)
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Payment methods
📄 3. SEO Agreement: Legal & Professional Protection
An SEO agreement (or contract) protects both parties and ensures clear expectations, timelines, and deliverables.
Structure:
A. Title
“SEO Services Agreement”
Include the agreement date and the full names of both parties.
B. Introduction
“This Agreement is made between [Your Company Name], hereinafter referred to as the ‘Service Provider’, and [Client Name], hereinafter referred to as the ‘Client’.”
C. Scope of Work
List all deliverables and services, such as:
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Technical SEO setup
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Content strategy and writing
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On-page optimization
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Backlink acquisition
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Reporting frequency
D. Timeline & Duration
State:
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Start date
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Project duration (e.g., “Initial term of 6 months”)
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Review dates
E. Payment Terms
Specify:
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Fees and due dates
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Late payment penalties (if applicable)
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Cancellation or termination clauses
F. Confidentiality & IP Rights
Clarify:
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Data confidentiality
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Ownership of content, reports, and access credentials
G. Dispute Resolution
Outline how disputes will be resolved (e.g., mediation, arbitration, jurisdiction).
💡 Why SEO Pricing Isn’t Fixed
SEO is not a one-size-fits-all service. Several variables affect pricing:
Factor | Impact on Price |
---|---|
Industry Competitiveness | High competition = more resources |
Scope of Work | More services = higher cost |
Website Health | Poor structure = more time needed |
Expertise Level | Experts charge more for faster, better results |
Local vs Global SEO | Global SEO requires more content and strategy |
Reporting & KPIs | Custom reports = more time invested |