1. Basic SEO Concepts
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What is SEO?
Search Engine Optimization is the process of improving website visibility in search engine results. -
Types of SEO:
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On-page: Content, meta tags, internal linking
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Off-page: Backlinks, social signals
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Technical: Site speed, mobile-friendliness, crawlability
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2. Key Ranking Factors
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Content quality & relevance
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Backlink profile
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Mobile-friendliness
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Page load speed
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HTTPS & security
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Proper use of keywords
3. Technical SEO Must-Knows
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Crawlability & Indexing: Robots.txt, sitemap.xml, noindex tags
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Site Speed Optimization: Image compression, lazy loading, code minification
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Core Web Vitals: LCP, FID, CLS
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Mobile-First Indexing: Responsive design
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Canonical Tags: Prevent duplicate content
4. On-Page SEO Essentials
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Title & meta description optimization
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Header tags (H1, H2, etc.)
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Internal linking strategy
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Keyword usage & density
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Image ALT attributes
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Content structure for featured snippets
5. Off-Page SEO Skills
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Link building strategies
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Guest posting
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Broken link building
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Skyscraper technique
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Analyzing backlinks with tools (Ahrefs, SEMrush)
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Disavow toxic links
6. Keyword Research
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Tools: Google Keyword Planner, Ubersuggest, Ahrefs
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Types: Short-tail vs long-tail
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Search intent: Informational, Navigational, Transactional
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Competitor analysis
7. SEO Tools to Know
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Google Tools: Search Console, Analytics, PageSpeed Insights
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Others: Ahrefs, SEMrush, Screaming Frog, Moz, GTmetrix
8. Common Interview Questions
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What’s your SEO strategy for a new website?
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How do you recover from a Google penalty?
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How do you track SEO performance?
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Explain the difference between 301 and 302 redirects.
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How do you perform a technical SEO audit?
9. SEO Metrics to Track
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Organic traffic
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Keyword rankings
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Click-through rate (CTR)
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Bounce rate
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Conversion rate
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Domain Authority (DA)
10. Latest Trends
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AI in SEO (e.g., ChatGPT, Google SGE)
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E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
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Zero-click searches
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Voice search optimization