TOP 15 MOST GOOGLE RANKING FACTORS
Choosing Keywords
Choosing Keywords is important because they help search engines understand the content of your website.
Content-Freshness
The Fresh content directly affects how long visitors stay engaged. Visitors are unlikely to continue reading if the content is unclear or poorly presented.
Content Quality
High-quality content draws the right audience to your website, keeps them engaged, and encourages them to take action.
Site Architecture
A well-structured website is essential for both delivering an excellent user experience and achieving SEO success.
Mobile-friendliness
Mobile friendliness is a key ranking factor for websites in Google’s search engine results.
Website Security
Along with site layout, Google now considers site security to be an important ranking consideration.
HTTPS
HTTPS (HyperText Transfer Protocol Secure) is a security protocol that encrypts and safeguards data transfer between a user’s browser and a website.
Page Speed
Visitors expect a seamless browsing experience, making page speed a crucial ranking factor.
URL Optimization
The URL should be human-readable, include the main keyword, and be limited to 3-4 words or 50-60 characters.
Search Intent
Search intent refers to the purpose behind a search query—what the user is looking for when using a search engine like Google. This guide covers everything you need to know about search intent and how to optimize your content accordingly.
Quality Backlinks
Quality and niche relevant Backlinks are a crucial part of SEO, as they signal to search engines like Google that your website has authority, especially when linked to high-authority domains.
Social Signals
Yes, social signals (like shares, likes, and follows) can influence Google’s ranking algorithm.
User Experience
Web design is crucial for user experience, as many companies interact with clients online, with some customers completing their entire journey without visiting a physical store. Investing in web design is essential for a seamless user experience. It also reduces bounce rate and engages potential customers.
Domain Authority
Domain authority measures a website’s strength and credibility, influencing its Google ranking. To improve domain authority, focus on acquiring high-quality backlinks, creating valuable content, and building a strong online presence through social media and other channels.