Keep it under 60 characters
Avoid truncation in search results.
Ensure visibility on mobile devices.
Place the keyword at the beginning
Ranking and increasing relevance for the right
visitor.
Avoid keyword stuffing
Make the title easy for users to read.
Excessive use leads to penalties from Google.
Use compelling language
Add words such as “Best,” “Ultimate,” or “How to” to
create curiosity and increase the click-through rate (CTR).
Create curiosity to increase CTR.
Be specific
Make it clear what the page offers.
Users are more likely to click.
Include your brand name if relevant
Establishes trust and authority with users.
Brand recognition and consistency.
Make it relevant to the content
Misleading titles can lead to higher bounce rates.
Make sure the title accurately reflects the true value of the content.
Avoid duplicate title tags
Each page should have a unique title tag.
This helps prevent internal competition.
Use numbers when appropriate
“Top 10” or “5 Best” often lead to higher CTR.
Numbers indicate clear, actionable content.
Test and tweak regularly
Use tools like A/B testing to find the best titles.
Monitor the performance and adjust as needed.