Enterprise SEO is the need of the hour as there is a boom of online businesses competing for the top positions on search engines. Numerous enterprise SEO services are operating in the market, enhancing their value to a large extent. But, before you decide to go for an enterprise SEO service for your newly launched business website, let’s have an in-depth insight into SEO basics, moving towards the difference between SEO and Enterprise SEO.
THE BASICS OF SEO
SEO, abbreviated as Search Engine Optimization, has been a game-changer for uncountable online brands and has paved the way for numerous valuable businesses to mark their position at the top of the SERP (search engine result pages). Nearly 85% of online businesses have made millions through effective SEO practices and are still maintaining their positions at the top. That’s the magic of SEO. Where online businesses have seen rapid growth after the pandemic, SEO has made its mark as a true winner. To date, nearly every individual or company is striving hard to rank its websites on the first page of the search engines. This task could only be possible by implementing proper and game-changing SEO strategies that prove to be a jackpot for business owners. But, SEO optimization is not as simple as it seems. It requires immense effort and expertise to rank your website to the top page, especially when you have multiple websites to manage or a website having thousands of pages that need to be optimized. Well, this is what enterprise SEO is all about.
WHAT IS ENTERPRISE SEO?
Enterprise SEO is a broad strategic SEO implementation performed for large-scale organizations. Enterprise SEO is for those business giants having multiple business websites with thousands of pages that need optimization to rank towards the top of the search engines. What makes enterprise SEO management exclusive from the traditional SEO practice that we usually do to rank our website? How effective is enterprise SEO management? These questions might boggle your mind if you’re a new business owner or an executive of a business giant unable to manage SEO optimization of your company’s numerous websites. If that is the case, you will get all the tips you need to jump into this winning trend and bring unlimited success to your web pages.
HOW IS ENTERPRISE SEO DIFFERENT FROM TRADITIONAL SEO?
A typical SEO optimization would rank your website on the top page of the search engine. A well-planned and professionally executed enterprise SEO management strategy ranks a website among the top of the SERP web pages. It also contributes to level-up the organic sales and conversions in the long run. Traditional SEO works best for small enterprises with few web pages. On the contrary, a large organization with many web domains and pages requires an enterprise SEO practice that’s quite different from the traditional one. Enterprise SEO is not a simple task. It requires an aggressive and vigilant approach and needs to be taken care of by a reliable enterprise SEO expert who knows this art of success. Enterprise SEO consists of different steps and processes that prove to be a milestone for ranking if done right. But, what makes it so exclusive and significant compared to other types of SEO practices? Here comes the best part:
WHY IS ENTERPRISE SEO SO IMPORTANT?
Imagine struggling to pull out a gigantic nut of your car with a small wrench. Does it make your work easier or drain the hell out of you? The same is the case with an SEO strategy that would drain all your efforts and energy if not done right. Enterprise SEO is specifically for large-scale organizations or enterprises. Having multiple businesses manage thousands of web pages to optimize for ranking, these enterprises struggle with their websites. Either they are not that effective in drawing traffic towards their websites or ranking towards the top pages of the search engines. Eventually, the ultimate result is that they are overshadowed by their competitors, who worked aggressively on their company’s web presence with on-point SEO strategies that brought a fortune for them. So, what can we do to overcome these hindrances? The answer is simple. An invaluable and well-structured enterprise SEO strategy is the savior that does wonders for large organizations having loads of websites to optimize.
KEY BENEFITS OF ENTERPRISE SEO
There are numerous benefits of enterprise SEO if done the right way. A well-structured and effective enterprise SEO management can do wonders for your business and would not only improve your brand rankings but also boost your conversions. The primary benefits of enterprise SEO services include:
● DOMINATION OF PRODUCT OR SERVICE:
The first benefit of enterprise SEO is representing your brand to consumers every time they search for a similar product or service. In this way, consumers become familiar with your brand. Your brand gains the trust of different consumers at large. For a successful enterprise SEO strategy, it is mandatory to keep every procedure focusing on the target users as the topmost priority. The consumers or target audience need to trust your brand. Precisely, whatever the stage of your consumer’s buying journey, they should relate to you and your product. A well-organized enterprise SEO strategy can generate great long-term leads for your brand and convince the potential audience coming to your website to be your trusted long-term buyers.
● COMPETENT ON-PAGE OPTIMIZATION
Enterprise SEO combines high-quality content development and on-page optimization with highly competent strategic outreach to deliver a holistic strategy for high-quality content generation and on-page optimization. This method can have a massive output on the most profitable pages and competitive search words if used regularly. The on-page optimization procedure generates organic traffic for a website through a wide range of keywords. You can dominate long-tail keywords while dominating some main and competitive head phrases. Long-tail keywords are a bit easier to rank in enterprise SEO, and these types of keywords could prove to be low-hanging fruit for your business. On-page optimization is one of the best SEO practices that could do wonders for enterprises in ranking and bringing organic traffic.
● REVAMP YOUR BRAND IMAGE
Throughout the consumer journey, branded searches intend to be widespread and influential. Before doing business with a company, people study reviews and testimonials as they are reluctant to take risks while stepping up in a new venture. Branded searches yield a mixed bag of outcomes and drastically impact your business. An excellent majority of search results perform well through Google and other platforms due to certain factors that you can control, such as your website and social media profiles. However, you have no control over third-party review sites, Wikipedia pages, or news stories published on different forums. While the top results still receive the lion’s share of individual traffic, places throughout page one receive clicks. Non-click impressions, on the other hand, might help mold your brand’s perception. People analyze search results before coming to a particular brand in the same way they give a quick look at the newspaper headlines before deciding what to read. These outcomes (which you have no control over) are crucial in building your brand image. Therefore, it is essential to control your search results to carve a positive impression of your brand in your target audience’s minds. Furthermore, your brand’s reputation is enhanced when reputable publications cover your event and publish information connected to your brand. So, revamping your brand image or giving it a new fresh look would help you rank better and faster.
● PROTECTION OF YOUR WEBSITE FROM BROAD CORE ALGORITHM
When Google makes a large-scale algorithm update, it has adverse effects on thousands of websites. Some receive a positive response, while some unfortunate ones face negative impacts on their online presence. However, if you have a well-structured and hardcore enterprise SEO plan, the broad core algorithm would not be a problem at large. A competent enterprise SEO plan manages it all efficiently and perfectly. Overall, the goal of enterprise SEO is to improve the entire user experience while offering quality content to the target audience. Google largely favors websites that provide the best user experience possible.
● BACKLINKING
Enterprise SEO provides an opportunity to make a high-end backlink profile for your brand. Backlinks from a high authority website have a massive impact on ranking your website on search engines. A backlink is a process in which high-authority websites or publications with an ample trail of target audiences post their content similar to your niche. They add the link to your website to their page. When the target audience visits their website, they click on your web link and ultimately land on your website. In this way, you get organic traffic to your website. Backlinks are an incredible procedure for getting organic traffic to your website. This process does very well with enterprise SEO too. Another benefit of backlink is that it gives a remarkable opportunity to generate new, organic leads that would benefit you in the long run.
HOW DOES ENTERPRISE SEO WORK?
Enterprise SEO is a savior for gigantic businesses struggling with the ranking of their websites. Enterprise SEO management is an incredible process that manages and optimizes thousands of web pages without hassle. But, how does an enterprise SEO work? What are the factors necessary for an effective and fruitful enterprise SEO strategy? If these questions make you skeptical, we have answers for this confusion too:
– CONTROLLED KEYWORD SELECTION
Working with enterprise sites has several advantages in the first place, including the ability to target competitive keywords. Numerous enterprise sites have high domain authority, probably, being a large-scale business that makes it comparatively easier for them, simply being a well-known brand. For example, GitHub.com performs very little content marketing. Regardless, their domain has more than 4.5 billion backlinks from 4.7 million different domain authorities. And, if they ever decided to go all-in on content marketing, they’d be miles ahead of their lesser competition websites. That’s undoubted because, under similar consequences, sites with a high domain authority would rank higher than those with lower domain authority. It happens most likely due to Google’s algorithm favoring sites with a massive list of backlinks. Moreover, according to our recent Google ranking factors analysis, sites with a high domain authority are more likely to rank well.
– SCALING SEO
The most significant disparity between SEO for enterprise sites and SEO for small business sites is scale. Optimizing a few pages on a small site is not that difficult. However, when dealing with a site with thousands of pages, you must scale everything you do. Otherwise, it would adversely affect the site’s organic traffic. Therefore, it is essential to set up an SEO-friendly site structure that automatically generates internal links between different sites of similar niches. Internal linking is one such example of scaling. It is an essential SEO practice that escalates the performance of a website. Furthermore, Internal linking from even a few pages on a small site would have positive and colossal impacts on your rankings if done the right way. Another aspect of SEO that enterprise sites frequently need to scale is content creation. When it comes to an eCommerce site, this usually entails creating unique content for each product and category page. If it’s a content site, it usually includes an editorial team to putting the content together in an organized way. A professional enterprise SEO strategic team is also mandatory for an effective SEO strategy to optimize each page.
– MAINTENANCE OF PAGE SPEED
Page speed is another crucial factor that adversely affects the website. Whenever a user clicks on one of your pages, he wants to read the desired information there and then. Imagine the page loading up for more than a minute. A dawdling page speed could be utterly disturbing. Right? To avoid such consequences, when the target audience bounces back due to slower page speed, it is necessary to maintain the page speed through extensive enterprise SEO practices to maximize user experience as much as possible.
– OPTIMIZING OLD CONTENT
Preserving material up to date, correct, and revised for current industry standards is one of the biggest problems for corporate SEO teams. However, you don’t want to get rid of old material with loads of page authority and backlinks. Instead, you’ll want to renew your content while balancing the addition of new material with an improvised range of secondary keywords to manage your content’s ranking criteria. Refreshing content in an enterprise firm is a challenging procedure. However, it must be scalable for your SEO team to determine which pages need improvisation and what would make them more competitive. The fundamental goal of corporate SEO is to create a scalable methodology.
– QUALITY CONTENT CREATION STRATEGY
The most critical step is to create engaging, unique, and reader-oriented content. Fundamentally, writing SEO-friendly language is what great content in SEO needs. An SEO-optimized, engaging content provides search engines with up-to-date, complete, and accurate information at the appropriate level of depth. It increases your state of ranking at the top of the SERPs drastically. However, maintaining content quality becomes more and more strenuous as content creation scales up. Adding competent writers to the team and more niches and topics to cover, delivering consistently good material that ranks is no longer smooth as before. A firm and precise approach is necessary for advanced and significant content creation. Specifically writing, editing, and proofreading, are the pillars of high-quality content. The most critical aspect, though, is to provide quality content briefs that would not only give value to the audience but would urge them to click our desired action.
– GROUP CONTENT IN SUBDOMAINS
Another effective enterprise SEO method is to group content into subdomains. A subdomain is a layout of website ranking that remains underneath a root directory. The prime variation, in this case, is that unlike using folders to arrange content on the website, the groups are classified into separate domains. This subdomain is still closely related to the root directory, but it will typically have its specific content management system, template, and analytical features. Subdomain management makes the work easier and hassle-free.
– AUTOMATION
Automation is the soul of enterprise SEO management for yielding potential outcomes. Thanks to this digitally automated era, numerous tools and software have a sound record in successfully generating incredible keywords such as Google Keywords Planner, Google Analytics, Ubersuggest, Moz Keyword Explorer, and many more. All these tools are absolute winners. These tools have incredibly made technical SEO a lot easier and more manageable.
– CREATING TEMPLATES
Templates increase the efficiency of large-scale commercial SEO initiatives. It’s a burden to code each page manually when your website has thousands of web pages, as large corporations like GitHub and Amazon do. Therefore, it is essential to create templates that would be used as per needs by enterprise SEO experts and developers to make the process more effortless. Some examples of enterprise SEO services have been a game-changer for numerous digital giants who not only have marked their top spots on SERPs but still retain their positions. All due to their successful SEO strategies. Here are some companies practicing the most successful and persistent enterprise SEO strategies: GitHub: GitHub is a large-scale enterprise with more than 80 million pages that rank on the first page of search engines. The digital giant has a proven record of managing thousands of pages efficiently. With a well-structured SEO strategy, the company maintains its top position by refreshing its old content and reinforcing new links with competent keywords. Microsoft: Microsoft is another colossal enterprise with millions of pages under its name. The company practices technical SEO as the primary medium to rule the SERPs. Microsoft mainly optimizes landing pages to enhance their user experience to a whole new level. Other prominent SEO practices include re-optimizing and refreshing old content, and adding internal links and local listings to their website works for Microsoft magnificently retaining their top position. Adobe: Adobe is another company with more than 94,000 pages successfully managed by their enterprise SEO experts. The American enterprise has marked its top position on SERPs with its specific SEO practices, such as creating separate landing pages with well-researched and competent targeted keywords that rapidly took their websites to the top of the search engines.
THE FUTURE OF ENTERPRISE SEO
Automation and digital presence are the new and everlasting trends in the corporate world. Google and various other search engines have created aggressive competition for ranking and extracting organic traffic. Therefore, enterprise SEO strategy is particularly for large-scale organizations with million-dollar online businesses to manage. Enterprise SEO services are mandatory if you want your company to rank at the top of the SERPs list.
