(a) Technical SEO Audit
✅ Crawlability & Indexing Issues
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Use tools like Screaming Frog, Sitebulb, or DeepCrawl to analyze how Google crawls your site.
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Identify 404 errors, duplicate URLs, and broken links.
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Check Google Search Console → Coverage Report for indexed and excluded pages.
✅ Core Web Vitals (Page Speed & Performance)
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Measure LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) via Google PageSpeed Insights or Lighthouse.
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Optimize images, eliminate render-blocking resources, and enable lazy loading.
✅ Mobile-Friendliness & Responsiveness
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Test mobile compatibility using Google’s Mobile-Friendly
Test and ResponsiveDesignChecker.com.
✅ Technical Errors & Log File Analysis
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Review robots.txt, canonical tags, sitemap.xml, hreflang, and structured data for errors.
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Conduct log file analysis to see how Googlebot interacts with your site.
✅ JavaScript SEO & Rendering Issues
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Use Google Search Console → URL Inspection Tool to
Verify JavaScript rendering.
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Implement server-side rendering (SSR) or dynamic rendering for JS-heavy websites.
✅ Redirect & Canonicalization Issues
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Identify redirect chains & loops (301, 302).
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Ensure canonical tags correctly handle duplicate content.
(b) On-Page SEO Audit
✅ Content Quality & Keyword Optimization
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Use SurferSEO or Clearscope for content optimization.
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Place keywords in Title, H1, Meta Description, and within the first 100 words.
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Avoid keyword stuffing—focus on semantic SEO & LSI keywords.
✅ Internal Linking & Anchor Text Optimization
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Use Ahrefs Site Audit → Internal Link Opportunities to improve site structure.
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Prioritize internal linking to key pages for better ranking.
✅ Schema Markup & Rich Snippets
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Validate structured data using Google’s Structured Data Testing Tool.
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Implement FAQ, Product, Review, and How-To schema for enhanced visibility.
(c) Off-Page SEO Audit
✅ Backlink Profile & Toxic Links
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Analyze backlinks using Ahrefs, SEMrush, or Majestic.
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Identify and disavow spammy or toxic links via Google’s Disavow Tool.
✅ Competitor Analysis & Link Building Strategy
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Research competitor backlinks using Ahrefs → Site Explorer → Backlinks.
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Find broken link opportunities, guest posting options, and HARO links.
✅ Local SEO Audit (for Local Businesses)
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Maintain NAP (Name, Address, Phone) consistency
across all listings.
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Optimize Google Business Profile (GMB) with reviews, photos, and regular updates.
2. Intermediate SEO Audit
(a) Basic Technical Checks
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Verify Google indexation (search: site:yourdomain.com).
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Ensure sitemap.xml is submitted to the Google Search Console.
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Confirm that robots.txt doesn’t block critical pages.
(b) Content & UX Audit
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Analyze user experience (UX) in Google Analytics → Behavior Flow.
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Improve readability, headings, and content structure for better engagement.
(c) Link Profile & Domain Authority Check
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Measure domain authority (DA) & domain rating (DR) via Ahrefs/Moz.
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Eliminate toxic backlinks while focusing on natural link-building.
Final Tip
For professional SEO audits, create a detailed SEO Audit Report using Google Data Studio or export It as a PDF for clients.
Do you need an SEO audit template or automation guide?
