A survey by NewzDash highlights key trends in news SEO, emphasizing AI’s impact, Google Discover’s role, and industry challenges.
Key Insights:
Google Discover: A major traffic source, with 52% prioritizing it and 56% reporting traffic growth.
AI’s Impact: 39% see Google AI as a threat; 32% report lower visibility and CTR. AI-driven content scraping is a growing concern.
Challenges: Budget constraints (34%), skills gap (24%), lack of SEO tools (17%), and hiring difficulties (13%).
Lean Teams: Most SEO teams are small (44% have 2–5 members, 34% are solo). They manage multiple brands.
Editorial Collaboration: 55% provide only basic SEO training to editors, and 64% of SEOs work closely with editorial teams.
Future Priorities:
Maximizing Google Discover traffic
Adapting to AI-driven search changes
Diversifying traffic sources
Strengthening cross-team collaboration
Success in 2025 will require agility, strategic adaptation, and strong editorial-SEO alignment.